We all know that facebook has been a huge internet player as of late. More and more people are setting facebook as their home page, people i know that don't even use email are getting onto facebook. I was looking around for some interesting statistics about facebook and found the following.

• 93% of adult US Internet users are on Facebook. (source: BlogHer, April 2011) One out of every eight minutes online is spent on Facebook. (source: ComScore, February 2011)
• Facebook is overtaking Google and Yahoo in total time spent online. (source: ComScore, August 2011)
• More than half of B2B marketers agree that Facebook is an effective marketing tool. (source: Outsell, December 2009)
• More than 1/3 of marketers say Facebook is "critical" or "important" to their business. (source: HubSpot State of Inbound Marketing Report 2011)
• 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. (source: HubSpot State of Inbound Marketing Report 2011)

What does this data mean? While it is not time to scrap your Google and Bing advertising campaigns yet, it DEFINITELY is time to start looking at your companies Facebook presence. We generally ask our clients a couple of simple questions.

Do you have a Facebook page for your business? Believe it or not, not all businesses have a Facebook page for their business... In this economy where advertising is at a premium, not exploring Facebook advertising (as well as other social media marketing) is foolish. With so many people using Facebook as their starting page, as the first page they look at, you should have a Facebook presence.

Does your facebook page make your business look good? Is it a negative representation of your business. If you have an amazing webpage that is constantly being updated and that you are working on all the time, having a static, stale facebook page will make your business look bad. Imagine the scenario of a perspective client being sent the link of your facebook page by a peer to "check out" your business or services. Are you comfortable with your facebook page being the first thing they see in reference to your business? You should be... Your fan page should be so fantastic that you hope your clients find you via your fan page

Recently facebook has really changed all the options for creating fan pages. One of the more recent changes is that they are allowing iFrames to be pulled into your facebook fan page. This is great because your iFrames can use real HTML and CSS as opposed to the FBML (facebook markup language) that was recently required. This also means you can leverage server technologies such php and Java very easily in your fan pages. I have not seen a lot of flash yet but i am guessing this will change once a good facebook as3 SDK is created.

With all these remarkable changes Web Inspired can build you a fantastic custom fan page for facebook. You can now distinguish yourself from your competition with an amazing looking fan page. A fan page that leverages everything that Web Inspired uses to create amazing custom pages. You can now feature such things as web forms on your facebook page - how cool is that? lastly, with Google analytic, we can also track your fan page hits to see how popular it is!

If you have any questions on how a facebook fan page can help your Internet presence, please call us at 866.217.9701 or email us at info@getwebinspired.com. If you would like to see a really great looking fan page check out: http://www.facebook.com/WebInspired!